Primarily addressing your last quote ("Where will it end?"), I think that because this problem was born from the Almighty Dollar, it will have to be capitalism to undo it, as it seems to be the only way. It would be much easier, though, if organic, humanely prepared food was as cheap as the 'bad stuff', but that seems to be a long way off. Able consumers, however, should show these companies that they want organic and animal-friendly (or, as animal-friendly as meat-eaters can be!) not just by their words, but by their money. As the Wal-Mart executive from Food, Inc. stated, it's all about where money can be made. As a side note, not only is the food better to the animals, but it also tastes better. (Have you had a grass-fed, organic steak before?)
-Conor
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